How to Choose an Email List Cleaner

An email list cleaner is a tool that automatically removes invalid, inactive, and outdated emails from your marketing database. It can help you save time by removing these bad addresses from your list in bulk and increase the deliverability rate of your campaigns. It also improves your segments and helps you achieve a higher ROI from your email program.

Keeping your email list clean is important for your marketing program’s success. The average mailing list depreciates by 22% a year, and keeping up with cleaning your email list is an effective way to keep your emails high-performing and engaging for your subscribers.

Email List Cleaner: Optimizing Your Marketing Campaigns

You may want to scrub your email list at regular intervals, such as every six months, or you can monitor the performance of your campaigns to decide how often to scrub your email lists. Larger programs should consider scrubbing their email lists on a quarterly basis, while smaller programs can scrub their lists less frequently.

When you’re looking for an email list cleaner, make sure that the tool offers reliable verification processes, such as syntax checks and domain validation. It should also offer GDPR and compliance support, so you can comply with data protection regulations. You should also choose a tool that can verify emails in real time, so you can keep your lists clean from the start of your campaign.

One of the best email list cleaners is NeverBounce, which offers verification of single emails and bulk lists as well as real-time address validation when a subscriber enters their email into your web form. They also offer a list of integrations with popular ESPs, CRMs, Zapier, and WordPress plugins. However, they do not provide extra tools such as deliverability insights or consulting like some of their competitors.