Improving YouTube Channels With the YT Lab

The YT Lab to getting more viewers to your YouTube videos it’s important to understand how the algorithm works. The algorithm takes many things into account including your video title, description, and tags. These all help search engines and YouTube find your content. YouTube also evaluates your videos and their engagement to determine how it should rank in search results and recommended videos. YouTube also makes money when users watch your videos and the longer they watch your video the more revenue they make. This is why YouTube takes SEO seriously and it’s important to use SEO tactics in your videos and channels.

Improving YouTube Channels with The YT Lab

Keywords are words or phrases that accurately describe the content on your page, video, or post. When users type these keywords into their smart devices (e.g., Siri, Alexa) or into a search engine like Google they are looking for information on that topic. Using relevant keywords in your title and description can increase the chances of your video showing up in YouTube searches and recommendations.

Having an engaging, entertaining, and informative video is essential for growing your YouTube audience. In this episode, Scott explains how he was able to take Operation Underground Railroad from 9,000 subscribers to 45,000 subscribers in just a few months by creating emotional thumbnails and better titles. By taking these steps he was able to improve click-through rates, which in turn improved the likelihood of his video being suggested or recommended by YouTube.