Scent Marketing Advice – How to Use Scent to Create Memorable Brand Experiences

Scent Marketing Advice

Geurmarketing advies is a powerful sensory trigger that can influence customer perception, memory, and emotional connection. It’s an underused brand touchpoint that can help your company differentiate itself from competitors and create memorable experiences for your customers.

When a person smells a specific fragrance, it activates the limbic system—the part of the brain responsible for emotions and memories. That’s why a whiff of buttery popcorn reminds you of crowded movie theaters, and the aroma of freshly baked cookies transports you to your grandmother’s kitchen. By using scent to connect with your customers, you can evoke positive emotions and associations, which can translate into loyalty and brand recognition.

Scent Marketing Advice for Small and Large Businesses

The secret to using scent as a marketing strategy is to select a signature fragrance that closely aligns with your brand identity and then carefully deploy it throughout your business. This is called scent branding, and it’s what Pottery Barn, Yankee Candle, and other brands use to drive traffic and increase sales.

For example, a spa might choose calming lavender, while a bakery could go with warm vanilla. The key is to test different scents with your target audience to see what evokes the most positive responses and aligns with your brand message.

Another strategy is ambient scenting, where you introduce a light, subtle, and unobtrusive scent in your store or business. This can be done through a scent diffuser, in-store fragrances, or even through scented paper or pouches in your promotional items that are mailed to potential clients.