Using YouTube and TikTok to Generate Franchising YouTube Leads

With a reach of billions of users each month, a franchising YouTube leads advertising agency is one of the best platforms for franchise companies to generate leads. It is the second largest search engine and third most visited website, proving its value to both consumers and businesses alike. However, many small businesses may be hesitant to spend money on ads. The good news is that specialized YouTube ads offer better ROI than other platforms for a fraction of the cost.

YouTube content can be used to drive leads by adding call-to-action (CTA) buttons within the video that direct viewers to additional resources, websites or contact information. This can be done by using YouTube cards, which are clickable elements that appear within the video—usually near the end of the clip. Adding these cards can be an easy way to drive traffic and generate franchise leads without overwhelming the viewer with multiple calls to action.

Optimizing Strategies: Insights from Franchising YouTube Leads Advertising Agency

Another option for generating leads from YouTube is to create short videos that introduce the brand and highlight the franchise opportunity. These can be posted on social media or through YouTube and can be used to generate organic engagement, as well as provide a more personalized experience for potential franchisees.

In addition to YouTube, TikTok is also a powerful platform for marketing franchising business leads. This is because it is a mobile-first platform with over 2 billion logged-in monthly users. It provides several ad options such as skippable and non-skippable in-stream ads, video discovery ads, TikTok Ads and branded effects, among others. These ads can be used to promote the company’s franchise opportunities and generate quality leads for a fraction of what it would cost on other platforms.